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Job offer Information systems, industrial data processing

Job title : Campaign Executive

Internal reference :
Company: Integhr-1494566365.jpg

Integhr Ltd
Number of positions : 1
Type of contract : Full time
Location : Ebene
Profile : Woman / Man
Experience : More than 4 to 6 years
Study level : Degree (Bachelor Degree...)
Salary : Not communicated
Languages :
BUSINESS SECTOR : Communication, advertising, public relations, media
Moderated by :
Our Client, a University offering distance learning courses, is looking for a full time Campaign Executive. The offices are based in Ebene Cybercity.

Reporting Line: Senior Campaign Manager

Job description & responsibilities

The University is hiring a Campaign Executive for its Mauritius office. The candidate will report to the Senior Campaign Manager and be responsible for defining the campaign creation for the University’s products aligned to business requirements, driving the execution end-to-end, market research.

The Campaign Executive will be responsible for the following:

Audit of campaign and report on the campaigns and making sure all the data is presented for the sales team, like Program Name and Country.
From the Reports like nonworking lead, the candidate will identify the keywords and report to the Digital Marketing Manager (DMM).
Research on branded keywords and competitor placements. Regularly monitor the keywords of the brand and competitors.
Research on ad placement websites like educational sites for various BU-Verticals will be used for narrowing the Marketing and Remarketing Campaigns.
Having Knowledge of various online marketing channels would be preferred (Adwords, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)
Analyze campaign performance data and discuss with the DMM.
Weekly changes on the Keywords for the on-page. The Campaign Executive will coordinate with the SEO team for adding and modifying the on-page keywords to help improve the quality score.
The ideal candidate will be between 24 and 35 years old and hold a Bachelors’ degree. A minimum 2 to 5 yrs executing campaigns in French language are required.

The candidate must be very fluent in both English and French (reading, written and spoken).

Mandatory certification:
Google Adwords

Plus any two of the following:
Google Analytics IQ Certification
Hootsuite Social Marketing Certification
Google Ads Certification
Digital Garage: Fundamentals of Digital Marketing Certification
YouTube Certification
Facebook BluePrint Certification
Copyblogger Certified Content Marketer
Twitter Flight School Certification
Quintly Social Media Analytics Course

Technical competencies: Product understanding, Product Roadmap, Marketing Strategy, Inbound marketing understanding, Performance Benchmarking, Competitor research Analysis, Understanding the Buyer, Basic SEO skills, Adwords, Google tag manager, PPC, Google Analytics, Facebook ads, Analytics And Data Analysis for statistical content preparation, Excellent communication skills.

Behavioural competencies: Multi-tasking, Project Management, Ability to Prioritize, Stakeholder Management, Ability to Prioritize, Accepts responsibility and is accountable for the outcomes of work, Stands by decisions and principles even in the face of strong opposition or threats, Pursues a course of action tenaciously to achieve goals and objectives, Identifies linkages, relationships and power structures and plays to decision makers, Maintains consistently high standards of work, loyalty, honesty and commitment.

Leadership competencies: Team Management, Mentorship, Builds behind the scenes support for ideas, Uses knowledge and experience to influence others, Is approachable and open with information, Generates practical and commercially/financially viable ideas for improvement that align with business objectives and strategy, Encourages others to seek opportunities for improvement and adopts others’ ideas, Builds shared understanding of a business across different teams and encourages contributions from others.

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